At Fair Isaac, our Precision Marketing solutions are helping fuel business growth and profitability for a diversity of companies, including some of the world's largest and most preeminent brands.
Besides an extensive roster of leading financial services firms, our marketing clients include:
- Eight of the top ten pharmaceutical companies
- Eight of the top ten general merchandisers
- Three of the top ten food and beverage companies
- Three of the top ten household and personal care products companies
Our solutions speak to some of the greatest challenges marketers face today: From helping clients put innovative systems in place; to automatically generating best-next-action marketing messages, offers, and treatments; to helping clients become more customer-centric and make smarter marketing decisions across all of their customer-facing processes; to delivering a true competitive advantage.
In a world where marketing ROI has fast become the name of the game, our solutions produce measurable and highly compelling financial results. It's no wonder, then, that we were recently ranked by market research firm IDC as one of the top providers of marketing automation applications.
Combining the right mix of advanced analytics, cutting-edge technology and deep industry expertise, we're better equipped than anyone to help you acquire new, profitable customers, retain your existing customers, and engage in effective cross-sell / up-sell to increase the value of your customer relationships.
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