Precision Marketing: Practice areas

Marketing Analytics

What puts Fair Isaac so far ahead of the curve when it comes to helping companies achieve superior outcomes in their precision marketing programs? Part of the answer surely lies in the sophisticated technologies, next-generation software applications and deep industry expertise we bring to bear in our marketing solutions, marketing services and marketing consulting practice areas.

But what truly sets us apart is the advanced analytics we infuse into every marketing decision that gets made:

  • Predictive modeling to determine purchase and loyalty propensities
  • Response modeling to drive sales force effectiveness
  • Relevance-based clustering to create new customer classification schemes
  • Context Vectors™ technology for harvesting customer insights from unstructured data
  • Data Spiders™ module for creating attitudinal segments
  • ClusterBots for segmenting a universe of customer data on business relevance

And the list goes on.

Companies count on our Decision Optimizer software to navigate the intricate trade-offs between objectives, constraints and uncertainties to arrive at the best possible marketing decisions. Optimized promotional strategies can lead to a 25% profit improvement.

Other companies, including some of the world's largest retailers, are taking advantage of our Peacock technology to analyze large-scale purchase transaction data to identify product relationships in market baskets across time to generate targeted marketing decisions.

Driving insight and improvements

Our advanced analytics, which can be delivered as standalone projects or as part of broader consulting engagements, can drive marketing improvement by orders of magnitude. Today, our analytics can help companies to:

  • Mine their data to derive actionable insights into customer segments and response patterns.
  • Know which specific marketing actions to take in order to maximize value.
  • Determine which customers account for the vast majority of their profits (and future profit potential).
  • Map the "genetic makeup" of these high-value customers so as to be able to market to others just like them.
  • Optimize marketing campaign strategies and predict future campaign performance.

When it comes to data-driven targeting and offer selection, as well as overall marketing improvement, our analytics can make a world of difference.

Looking for more information on solutions for Precision Marketing?

Visit the Resource Center to access all white papers, customer successes, and all other web-based resources related to this and many other topics.