Precision Marketing: Practice areas


Marketing Services

It's no longer enough just to build an attractive website, launch an e-mail campaign or create offline communications designed to drive consumers to an online landing page. Great creative design, production, application development and information architecture, along with over-the-top account management services, define our creative marketing communications services.

We combine design expertise and usability into your marketing strategy, ensuring that it:

  • Re-enforces your brand
  • Communicates your message
  • Remains relevant to your recipient
  • Serves your customers' needs
  • Delivers against your overall business strategy
Comprehensive marketing support

Our creative group is a two-headed monster of creative services - equally effective with simple campaign execution as with creating dynamic, real-time multi-faceted marketing orchestrated for maximum impact.

Today, each marketing medium has become specialized as the industry has matured and as ever more powerful technology has been introduced. Fair Isaac's sweet spot lies in customer targeting through data collection and analysis, program development and program execution. We work with an array of proven partners to deliver an entire suite of services in the precision marketing arena. 

  • Precision marketing program design and deployment
  • Online ads and banners
  • Email program design and deployment
  • Website design and interface
  • Search Engine Marketing/Search Engine Optimization (SEM/SEO)
  • Rich media
           o Flash design and presentations
           o CD-ROM and DVD
  • Dynamic surveys
  • ePromotions
  • Direct marketing / Direct mail
  • Couponing
  • Sweepstakes
  • Traditional media creative
  • Print
  • Broadcast
  • List procurement services

Our clients for creative marketing services include Fortune 500 companies, as well as a broad range of growing private enterprises, across multiple industry sectors.


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