Intro Session:
An Introduction to Enterprise Decision Management
Tuesday, 1:30 - 3:00
James Taylor, EDM Technologies, Fair Isaac
Neil Raden, Author
This session will introduce you to Enterprise Decision Management (EDM): the business discipline of giving high-volume, operational decisions greater precision, consistency and agility. See how your organization can automate and improve decisions by separating the process of making decisions from your existing business systems. James Taylor and Neil Raden, co-authors of the forthcoming book Smart (Enough) Systems, will give you an introduction to different kinds of analytics – descriptive, predictive and decision – and see how they can lead to more precise and profitable decisions. We'll show case studies of how companies have applied Enterprise Decision Management across the customer lifecycle to grow more profitably.
Spotlight Session:
The Decision Service Platform
Wednesday, 11:00 - 12:00
Stephen Hendrick, Group Vice President, IDC
The technology of Enterprise Decision Management is changing. Platforms architected using SOA technologies, combined with business rules, analytic capabilities and access to more data, will enable the creation of on-demand EDM solutions that are flexible, timely, accurate, and highly optimized. Hear from IDC Group Vice President Stephen Hendrick on how SOA and web service technologies will change the way business decides.
Special Session:
Making Enterprise Decision Management Real
Wednesday, 1:00 - 2:30
Mike Campbell, Chief Operating Officer, Fair Isaac
Mark Layden, Product Management, Fair Isaac
Bernhard Nann, Chief Technology Officer, Fair Isaac
Dick Stewart, Professional Services, Fair Isaac
This session will give you an overview of why Enterprise Decision Management matters, and what a more consistent, connected approach to decisions can do for your business. Members of Fair Isaac's senior executive team will tie the concept of Enterprise Decision Management to clear business benefits in marketing, origination, customer management, fraud, collections and other areas. They will then present our Enterprise Decision Management technical architecture — with particular attention on how our EDM solutions fit into an SOA environment — as well as an overall roadmap for Fair Isaac’s key solutions, including integration with the industry-leading Blaze Advisor business rules management system. You will also learn how Fair Isaac can help and your organization migrate to a more advanced decision infrastructure while leveraging your current technology investments.
Agility Pays Off — A Case Study
Wednesday, 2:45 - 3:45
Jim Joy, Director of Business Application Development, Avnet
Today's smart systems promise to increase the agility of your business — but what does that mean in terms of revenue, cost, market share or other key business metrics? In this session, learn how Avnet revamped its sales incentive systems to increase its business agility. They will discuss how they measured the ROI of agility gained how they managed the project to ensure success.
From Enterprise Decision Management to People-Ready Processes
Wednesday, 4:00 - 5:00
Steve Yi, Senior Product Manager, Connected Systems Division, Microsoft
This session will discuss the partnership between Fair Isaac and Microsoft through the Business Process Alliance and the enhanced solution integration roadmap. Learn more about Microsoft’s roadmap for developing workflow and process-enabled solutions, and how they play an integral part in the lifecycle of Enterprise Decision Management. Through Microsoft’s People-Ready Process technologies of BizTalk Server, .NET, and Office SharePoint Server integrated with partner solutions, Microsoft is taking business process management mainstream to simplify complex business processes into a manageable process lifecycle and deliver outstanding value to customers.
Continuous Pricing — A Case Study
Wednesday, 4:00 - 5:00
Brian Burdick, Director of Risk Management, Dell Financial Services
Robin Green, High-Tech Market, Fair Isaac
Dell Financial Services had an unwieldy, inflexible originations and pricing system that couldn’t keep up with its impressive growth. Working with Fair Isaac, DFS developed a vision for a “Universal Decision Engine” — an efficient, integrated solution based on Fair Isaac’s Enterprise Decision Management approach. Find out how this system is enabling Dell to better manage fraud and risk, target offers more accurately, adopt continuous pricing and leverage an array of data sources for its decisions.
The Future of Business Rules
Wednesday, 5:15 - 6:15
Stephen Hendrick, Group Vice President, IDC
James Taylor, EDM Technologies, Fair Isaac
Business rules will play an increasing role in the future of application development. This session is an overview that will address the evolutionary and architectural trends occurring in the application development and deployment market, and their implications for business rule management systems. Selected issues to be discussed include rule engine architecture, rule integrity concerns, and BRMS integration.
The Intelligent Enterprise— Bringing Integrated, Intelligent Processes to the Edge
Friday, 10:00 - 11:00
Charlie Lewis, Global IT, Air Products and Chemicals
In this session, the IT architects of Air Products, which runs one of the largest SAP implementations in the world, will explore the value of integrated, intelligent IT-enabled systems. Find out how smart systems can provide value as part of an integrated business strategy with your suppliers, with your customers, and within your own organization. Topics include SOA, web services, analytics, sensor networks, networking changes, and the data explosion that poses both an opportunity and a threat to your organization.
Models to Rules: Managing Empirical Models in the Rules Repository
Friday, 10:00 - 11:00
Carole-Ann Matignon, EDM Technologies, Fair Isaac
Andrew Flint, EDM Technologies, Fair Isaac
Enterprise Decision Management allows businesses to improve the precision, consistency and agility of their critical high-volume decisions. Predictive models are essential EDM ingredients that synthesize relevant customer facts into precise numeric measures, allowing business users to adjust decisions with score cutoff rules. But those models have a shelf life of their own, and the truly agile business manages its scorecard, regression, and neural network models as part of the rule repository. This session will show how Fair Isaac's Blaze Advisor™ business rules management system and Model Builder can be used together to intelligently adapt operational decisions to the ever-changing demands of your business.
How to Calculate Your Decision Yield
Friday, 11:30 - 12:30
Joe LaLuzerne, Strategic Planning, Fair Isaac
John Nash, Strategic Planning, Fair Isaac
How do you turn "decisions" from an abstract concept into a competitive advantage? Through its work in multiple industries, Fair Isaac has developed both a structured approach to delivering Enterprise Decision Management and a multi-faceted metric called the "Decision Yield." If you're interested in taking a holistic look at the way your company makes decisions today, and how to measure the results of new processes and technologies, join us for a discussion of best practices in EDM.
Advantages of a Rules-Based Product and Pricing Engine — A Case Study
Friday, 3:30 - 4:30
Glenn McIntosh, Vice President, Corporate Systems Architecture, EverBank
In order to reduce the time-to-market with new products and changes in existing products and pricing, EverBank implemented a rules-based product and pricing engine using Blaze Advisor™ business rules management system. Blaze Advisor provided an intelligent system that delivers product and price recommendations to various internal and external stakeholders in a configurable environment. Learn about EverBank’s business objectives, the enabling technology solution and architecture, its implementation experiences along with ValueMomentum (EverBank’s implementation partner), and lessons learnt.
Note: Topics and speakers subject to change.