Pharmaceuticals providers can explore the full InterACT agenda for a low price, including our sessions on Customer Centricity, Analytics and Healthcare.
InterACT offers a special discount for pharmaceuticals companies!Contact us for details: interact@fairisaac.com.
Spotlight Session:Changing Health Behaviors in the 21st Century: Using Advanced Analytics and Individualized Behavior-Change Communications to Engage Even the UninterestedThursday, 10:00 – 11:00Dr. Jim Prochaska, Founder, Pro-Change Behavior SystemsDr. Larry Feinstein, Healthcare Practice, Fair IsaacRob Deal, Pharmaceuticals Practice, Fair IsaacChanging consumers’ health behaviors is critical for the U.S. healthcare system in the 21st century. Reducing healthcare costs and improving patient outcomes by encouraging adherence to positive health behaviors and medication will have a strong impact on the effectiveness and economics of health care. Fifty years of research on health behaviors have provided excellent models and interventions, but limited results. Combining best-in-class individualized interventions with predictive analytics and decisioning holds promise for addressing the problems of recruitment, retention and relapse re-engagement. The approach of engaging all consumers — including the “uninterested” and those not-yet-ready to change — and keeping them engaged at each stage of change is expected to provide the greatest impact across most behaviors for the most people.
For additional sessions, check out any of the tracks above.
Note: Topics and speakers subject to change.