Today’s leading retailers are applying the emerging discipline of Enterprise Decision Management (EDM) to strengthen relationships with their best customers and drive faster same-store sales growth. Learn how at InterACT, the Smarter Decisions Conference, in San Francisco May 15-18 at the Palace Hotel.
In addition to the full day of retail sessions listed below, explore our sessions on Customer Centricity and Analytics.
InterACT offers a special discount for retailers!
Contact us for details: interact@fairisaac.com.
Spotlight Session:
Deciding to Be The Best: Retail
Thursday, 10:00 - 11:00
Ray Boyle, Retail CBG Practice, Fair Isaac
Retailers who focus on decision making as a key capability are outperforming their peers. Companies like Best Buy and Tesco are making huge strides because of their use of Enterprise Decision Management principles, including extensive use of predictive analytics and decision automation. In this session, the leader of Fair Isaac's retail practice introduces a comprehensive vision of “EDM for Retail” and illustrates it with a combination of real-life case studies and leading-edge thinking, drawn from across marketing, merchandising, and fraud and loss prevention. Understand how EDM can drive improved operating and financial performance across the entire chain of retail activities, and how EDM can power your leap beyond your competitors.
Dial It Up! Workshop: Become an Organic Growth Leader
Thursday, 11:30 – 12:30
Jeff Gardner, Business Consulting, Fair Isaac
Mike Claffey, Retail CBG Practice, Fair Isaac
Is your retail organization a follower, or a leader? Do you know how you compare in the implementation of best practices across key areas, including store traffic, conversion rates, basket size, and gross and net margins? Fair Isaac offers its clients “Dial It Up!” Workshops as a way of reliably assessing how they rate across these important dimensions of performance, and to pinpoint key areas where they can improve their decision-making capabilities and practices. Expect an engaging and interactive session, where you gain rapid insights into how your organization stacks up, and understand how better decisions can lead to better performance.
The Perfect Balancing Act: Maximize Your Merchandising Decisions
Thursday, 2:00 – 3:00
Chaitan Sharma, EDM Technologies, Fair Isaac
Cordell BaanHofman, EDM Technologies, Fair Isaac
How can you make “macro” decisions that tailor the merchandising mix at a store level while making optimal “micro” decisions at the shelf level? Fair Isaac knows how and we invite you to get a first look at an exciting new approach currently in use at a giant US retailer. This session will enable you to:
--Understand what retailers are doing in merchandising, category analytics and space optimization.
--Improve merchandising decisions for store clustering, customer segmentation, assortment analysis and space planning.
See how you can take advantage of this new approach to space optimization, enabling your business to automate, optimize and simulate space planning decisions.
Analyzing Market Baskets: Not Just What, but Also Why and When
Thursday, 3:30 – 4:30
Jeff Gardner, Business Consulting, Fair Isaac
Ashutosh Joshi, R&D, Fair Isaac
New methods for market basket analysis bring greater insight into not just what products get bought together, but the reasons and sequences of purchases. These powerful insights can help retailers make much more effective marketing and merchandising decisions, ranging from purchase recommendations and store layout to product promotions. See how these new approaches pioneered by Fair Isaac work, and how they can help you drive higher revenue growth and enhanced margins.
Customer Centricity in Action: Best Buy
Thursday, 4:45 - 5:45
Matt Smith, Senior Director, Customer Insights, Best Buy
Jane Johnson, Retail Market, Fair Isaac
Last year, Best Buy told an InterACT audience about its drive to be a leading “customer centric” retailer. In 2007, the speakers return to explain how Best Buy’s approach has matured and improved still further over the past year. Customer centricity is now a company-wide mantra that affects Best Buy’s entire operation. Learn the disciplines that helped Best Buy outperform its sector by more than four-fold over the past 5 years and generate $1 billion+ earnings in 2006. See how you can realign your organization around your customers to attain exponential gains in financial performance.
Note: Topics and speakers subject to change.