The right decisions depend on the right data
Fair Isaac specializes in improving the quality of data and making it available to decisions, people and systems on demand. We transform data into insight, and insight into action.
How we bring the right data to your decisions
Real-time decisions demand real-time data. One of the challenges businesses face is how to access the right external data, assess its quality or relevance, and bring it into the process of making a decision at the right time for use in business rules or analytics.
Fair Isaac has developed a powerful data exchange platform called the ScoreNet® network. ScoreNet accesses, validates and analyzes external data required by our clients. The ScoreNet network gives you a single point of access to a rich wealth of external data and solutions.
How ScoreNet works
The ScoreNet network serves as an independent marketplace for access to external data. We pool data from over 90 competing commercial databases and data aggregators. The ScoreNet network delivers data in both batch and real time.
Types of Data on the ScoreNet Network
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· Automotive
· Bankruptcy, Lien, Judgment
· Business
· Collaboration Marketing Database
· Collections
· Consumer Contact / Locate
· Consumer Credit
· Debit |
· Demographic / Lifestyle
· Email ECOA and Hygiene
· Employment and Income
· Ethnic
· Fraud
· Geocoding
· Healthcare
· IP Address / Geolocation |
· Location and Distances
· National Consumer Reporting Agencies
· Phone / Address Append
· Postal Processing
· Public Records
· Real Estate
· Suppression Processing
· US Treasury OFAC |
The network has pre-built interfaces with Fair Isaac solutions and with our Blaze Advisor business rules management system. Analytic models on the ScoreNet network give the user the ability to score a dataset or execute a ruleset in real time. These scores and associated decision logic can then be leveraged in your operational systems.
This ScoreNet delivery model streamlines processes, and increases the amount and quality of data available to decisions.
Learn more about the ScoreNet® network
How we make your data smarter
Fair Isaac helps database marketers in multiple industries manage billions of decisions and customer records. The numbers speak for themselves - each year our marketing solutions manage:
- 5 billion targeting decisions
- 3.3 billion addresses processed through NCOA
- 1.7 billion customer records processed
- 1.8 billion real-time decisions
- 11 billion database updates/ inserts
- 7,500 marketing campaigns
We provide a full range of data services and database management services for clients, including leading database marketing firms in financial services, retail and other industries.
Fair Isaac data services
- List receipt and conversion
- List standardization and cleansing, including NCOALink, LACS and delivery point verification
- Data append and suppression files
- List management
- List output, delivery and reporting
Learn about our full range of Precision Marketing services
Managing your internal data
For many businesses, the secret to better marketing or customer management lies in improving their own internal data stores. We give them state-of-the-art data warehousing, data marts, enterprise content management, channel integration, data quality, real-time enablement, EII and EAI.
We can help you increase the quality and use of data in source systems, data marts or warehouses. We're experts in source system analysis, optimal data warehouse architecture design, data movement, data analysis design and implementation. And of course, we specialize in transforming data into formats that are highly efficient for the development of models, customer value analysis, web analytics, decision strategies and rules.
Learn about our full range of Precision Marketing services
How our applications increase your data ROI
Our Decision Management applications integrate business rules, analytics and data to improve particular decisions, such as credit risk decisions, fraud decisions, collections decisions and marketing decisions. These applications apply our expertise in particular data sources, increasing the insight and return you get from both internal and external data investments.
For example, our Decision Management applications:
- Evaluate a customer's total product holdings with a financial institution in order to generate customer-level risk scores
- Tap demographic databases, consortiums and credit bureaus to help retailers match customer information with current transactions
- Deliver a unified view of customer and prospect data from multiple internal and external sources
- Leverage transaction data, customer profiles and merchant data in real time in order to identify credit or debit fraud
Explore our solutions for specific business needs
Better data improves Decision Yield:
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Precision |
Improving the quality of the data means you can improve your segmentation, your risk management, the relevance of offers and your ability to make finely tuned decisions with confidence. |
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Consistency |
We bring complete, consistent internal and external data to your decisions, for use in business rules and predictive models. |
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Agility |
Better data management reduces the data prep time needed for campaigns, meaning you can get new offers and products to market faster. |
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Speed |
Real-time data access through the ScoreNet network shortens the transaction processing time. |
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Cost |
Using a single interface for accessing external data eliminates the need to build interfaces to multiple data sources. Selecting only the data that adds marginal value to a decision reduces the cost of acquiring data. |
Looking for more information on solutions for Decision Management?
Visit the Resource Center to access all white papers, customer successes, and all other web-based resources related to this and many other topics.
Ready to put Fair Isaac to work for you?
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Engage with a Fair Isaac specialist by calling 1.888.FICO.EDM (US / Canada). International: From overseas, please call 1.408.535.1500 or contact your
local Fair Isaac office
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