Decision Management Architecture
Fair Isaac is committed to delivering the premier solutions for Decision Management, as well as best-in-class technology that can be used to improve any client's decision environment. To this end, we are building our offerings on an Decision Management architecture that will ensure interoperability across systems, and that will enable connected decisions across the customer lifecycle.
Fair Isaac's Decision Management architecture brings greater flexibility, higher analytic performance and better decisions across the lifecycle. Building on Fair Isaac's broad and deep experience in developing Decision Management applications, the architecture is service-oriented, designed for easy standards-based integration with your core systems, and will maximize the ability of companies to leverage technology, expertise and analytics across their decisions. The architecture supports and delivers ever more powerful analytics that operate both within particular kinds of decisions and across them.
Some of the new capabilities that the Decision Management architecture gives you are:
- Single analytic development, testing and deployment process across the entire lifecycle. By having a consistent analytic development and deployment process, your operational complexity is reduced substantially. Training costs are reduced, error rates go down, and personnel can more easily move from one area to another.
- Unified analytic data mart. The unified analytic data mart makes the development of new predictive models and decision models, especially those that connect across the customer lifecycle, much easier. It provides current and consistent data, in a format that is readily available for the model building tools. The unified data mart also enables consistent reporting, monitoring and notification capabilities that span the customer lifecycle.
- Decision/outcome data. One of the significant advantages you gain is the ability to see how decision strategies you applied early in the lifecycle impact later stages in the lifecycle. For example, you can see the impact of a specific marketing campaign on your collections segmentation.
- Integration with core business systems. Application components built on this architecture will plug into the major enterprise service buses. The integration to your core business backbone systems, such as core banking or policy management and claims systems, becomes easier.
- Support for advanced analytics. The architecture is designed to enable the deployment of adaptive and other advanced analytics. These new capabilities will give you more control and prepare you to make better, more consistent and more informed decisions in today's increasingly competitive global environment.
In designing the Decision Management architecture, we have taken pains to ensure that it will be easy to implement in our clients' IT environment.
- Support for standards:
- Support for the leading database management systems (Oracle, DB/2, SQL Server)
- Browser-based user interfaces that support portals
- Support for common modeling, rules and business process-related standards
- Support for common enterprise service buses, including:
- IBM WebSphere
- Microsoft BizTalk
- SAP NetWeaver
- BEA AquaLogic
We have been careful to avoid the creation of a monolithic platform. The architecture consists of many component services for use in a service-oriented architecture. This enables third-party components to be used where advantageous.
Characteristics of Fair Isaac's Decision Management architecture
Decision services
Decision services bring rules and predictive models together to deliver the right decisions to operational transactions. The architecture brings Fair Isaac's historic strength in both rules and models together into a single environment for decision orchestration.
Powerful point analytics
The architecture brings the right analytics to bear on each decision by integrating internal and external data and delivering them to a rich set of analytic models.
Integrated analytics
As the state of the art moves to integrated customer decisions, the analytics supporting those decisions must likewise be integrated. By integrating across decisions and sharing common analytic components, the architecture ensures that these analytics can be developed and deployed.
Interoperability
Decision services can interoperate easily with a wide variety of client systems, including but not limited to portals, CRM systems, core banking systems, claims management systems, marketing campaign systems, etc. The architecture supports standards both de jure, such as PMML and UDDI, and de facto, such as SAP NetWeaver and AJAX.
Technology independence
The architecture supports the widest possible array of deployment options for decision services to ensure that clients can always execute decisions where they need.
Adaptive control
The architecture integrates adaptive analytics and adaptive control, creating a test-and-learn environment so that businesses can remain optimal.
Monitoring and management
Decision services, and the decisions they make, can be integrated with a business's reporting, dashboards and Key Performance Indicators.
Decision service connectors
While decision services are expected to be integrated primarily using an external Enterprise Service Bus, the need for scalability and high throughput in certain scenarios may require efficient "native" connectors. These connectors will avoid the performance overhead of an external ESB when switching between decisioning components.
This Decision Management architecture is a combination of existing Fair Isaac products, standard capabilities and components delivered as part of Decision Management applications, and processes and standards used throughout Fair Isaac. The various decision service components can be accessed by applications within the architecture, and by other applications, through simple web service calls. The architecture is built using middleware from the IBM WebSphere platform for reliability and scalability.
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