Our Approach: Scoring & Predictive Analytics

Predictive Analytics: Why choose Fair Isaac?

We bring your organization more expertise, more technological options and more understanding of how analytics works in real business operations.

Businesses worldwide turn to Fair Isaac for the most sophisticated analysis of their data, and the most accurate predictions of their future. Here's why Fair Isaac's analytics are considered the gold standard:

We have deep and broad technological expertise

Many analytic providers excel in one technique, which may not suit all problems. Fair Isaac's analytic toolbox contains dozens of proprietary and innovative modeling technologies, from genetic algorithms and neural networks to Bayesian algorithms and experimental design.

Our models are made for easy operational deployment and usage.

Even the best model is of no value unless it can be used to make decisions. Fair Isaac builds models that meet all regulatory and business requirements, and that can be deployed quickly into operational systems.

We specialize in analytic success

Fair Isaac recruits and employs some of the sharpest minds to develop predictive models. We have developed analytic centers of excellence in the US, the United Kingdom and India to support our clients worldwide. Our analysts use proprietary and standard methodologies to build success through every stage of analytic development, including:

• Dealing with data bias. Many modeling data sets have biases, missing data on some percentage of customers or an inadequate sample size. Our analysts are skilled at techniques such as reject inference (or performance inference), which statistically infers the behavior of customer types that aren't in your data set.
• Finding predictive data patterns. We train our analysts to interpret the nuances in the data and find the best predictive characteristics for your desired performance outcome. They will also guide you to the right technique for your data set and business problem.
• Engineering the model. During model development, our analysts will "engineer," or fine-tune, the model to ensure it will address the identified business goal and meets all regulatory and business requirements.
• Validating the model. Our analysts examine the right measures to see how well your model performs on an independent data sample-one that was not used to build the model. They can prevent "over-fitting," which occurs when a model is so tuned to the specific data patterns in its development sample that it would not work as well on other data.

We apply 50 years of experience with multiple industries and decisions

Fair Isaac has 50 years of applying predictive analytics to customer decisions. We pioneered the development of commercial scoring systems and are recognized as a leader in predictive analytics. With thousands of clients in 80 countries, we have experience serving a wide mix of industries, enterprises and client problems. In addition to our custom analytic engagements, we have developed analytic applications for specific business processes, such as fraud detection, customer management, marketing, origination, risk management, bill review, claims processing and collections.

We provide the support you need

Fair Isaac develops solid implementation plans, has the resources to deliver in your timeframe, and can give you the support to make the most of your analytic investment. We offer post-implementation guidance so you continue to see improvements with your models. And we help you manage change across your enterprise, which can make or break success with analytics. In addition, we have worked with regulators worldwide to ensure our models meet legal requirements.

We can help beginners as well as pioneers

Fair Isaac has helped hundreds of companies get started with predictive models, and we're the analytic partner to some of the most sophisticated companies worldwide. As your analytic needs grow and change, we know how to take you to the next level.

What the experts say

• Fair Isaac is where the mathematical approach to problem-solving that is inherent in today's scores and analytics all began."
  - William Blair & Company
• While other software companies are busy ramping up their capabilities…Fair Isaac is in a very comfortable position. Why? Because Fair Isaac mathematicians have been honing their predictive expertise for almost 50 years." - DM Review
• Fair Isaac offers a more sophisticated and subtle way to treat data sets than any other analytics tool. It is a product for those who require high precision and want to control their models with care to achieve reliable results."
  - Bloor Research, 2007

Learn more

How predictive analytics can benefit your business
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• Engage with a Fair Isaac specialist by calling 1.888.FICO.EDM (US / Canada). International: From overseas, please call 1.408.535.1500 or contact your local Fair Isaac office
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