Let marketing scores help to retain accounts and acquire new customers
Fair Isaac credit bureau marketing scores include both revenue scores and attrition scores from multiple major credit reporting agencies. These uniques scoring solutions help companies both retain accounts and acquire new customers.
Revenue Scores
Inform your marketing and account management strategies
with insight into your customers' revenue potential
Fair Isaac credit bureau revenue scores rank-order revolving credit accounts by the likely amount of revenue they will generate.
Card issuers and home equity lenders leverage the valuable information provided by revenue scores to better focus marketing initiatives on tomorrow's most profitable accounts, and to manage existing accounts according to revenue potential. Used in combination with risk scores, revenue scores improve your ability to successfully tailor prescreen offers, expand your prospect universe without increasing risk, develop more effective pricing programs, and target high-value accounts for retention, cross-sell and up-sell programs.
To accurately rank-order revolving credit accounts by the likely amount of revenue they will generate during the 12 months following scoring, Fair Isaac model developers applied proprietary predictive technologies to a large sample of national bankcard issuers' master file data coupled with borrowers' credit bureau information. The result is a multiple-model design that provides accurate prediction across all types of account profiles.
Ask for Fair Isaac revenue scores by name at any of the three major US credit reporting agencies:
- FICO® Revenue Score at TransUnion
- RPM® (Revenue Projection Model) at TransUnion Canada
- ROI (Revenue Opportunity Indicator) at Experian
Also available through Fair Isaac's PreScore® Service for prescreening and FICO® Score Delivery for account management.
Attrition Scores
Retain more customers for a profitable portfolio
Fair Isaac credit bureau attrition scores provide early warnings of which customers are most likely to close their account, go dormant or sharply reduce their balance.
Using attrition scores, lenders can identify which customers are most likely to leave, in time to take proactive measures to cost-effectively retain them. This information provides a solid foundation for building a successful retention program that will help you lower attrition rates, achieve a higher return on your marketing investments, and build stronger customer relations.
Developed from a large diverse sample of national bankcard issuers' data, Fair Isaac credit bureau attrition scores rank-order existing bankcard accounts by the likelihood that they will reduce their balance by 50% or more during the 12 months following scoring, and keep the balance at the reduced level for six months or more. The attrition scoring system contains ten models that analyze a consumer's behavior pattern on your account and compares it to the consumer's behavior on all his or her card accounts.
Ask for Fair Isaac attrition scores by name at any of the three major US credit reporting agencies:
- Retention Evaluator® at Equifax
- FICO® Attrition Score at TransUnion
- Experian/Fair Isaac Attrition Score at Experian
Also available through Fair Isaac's FICO® Score Delivery for account management.
Want More Information?
Visit the Resource Center to access all white papers, customer successes, and all other web-based resources related to this and many other topics.