Products & Services: Customer Data Integration

See your customers more completely - when you need to

With an integrated view of your customers--one based on complete and accurate data--you can reach a new level of effectiveness in building long-term customer value. But that can only be achieved if you can access relevant information whenever and wherever you need it. Fair Isaac's SmartLink® customer data integration service helps you surmount the most common roadblocks to meeting that goal.

SmartLink is your chance to quickly attain a "single" view of the customer, from otherwise fragmented data buried across multiple business silos or in the complexities of a post-merger.

How and why it works

Unlike conventional merge/purge matching processes, SmartLink uses unique and persistent identifiers to instantly match and join data from many different enterprise touch-points. This solution is a component of Fair Isaac's suite of advanced marketing solutions in Fair Isaac MarketSmart Decision System solution. It is powered by a massive referential database operating at astonishing speeds. SmartLink also gives you a highly efficient way to apply suppressions, or append data from demographic databases, opt-out lists and other external data sources.

With SmartLink you can:

  • Gain deeper prospect and customer insight at both the individual and household level
  • Cut processing time over traditional merge/purge matching processes by as much as 50%
  • Lower costs for improved ROI by cutting your time to market, reducing the number of hours needed for data management, and reducing your need for costly hardware investments
  • Improve deliverability and the quality of your data through consistent keying and best address capabilities, lowering promotional and postage expenses

SmartLink also gives you seamless access to Fair Isaac's world-leading analytics capabilities. Lifetime value scores, propensity to respond indicators and other analytic information pertaining to a prospect or customer are aggregated at the individual and household levels, and can be integrated with all of your marketing data sources.

SmartLink is one of the few integration solutions that supports your large data warehouse volumes as well as your single, real-time channel transaction needs with the same persistent individual ID.

SmartLink delivers these and other benefits by bringing together pieces critical to your success:

  • Accurate comprehensive data
  • Over 7 billion records from over 400 sources
  • Over 400 million unique individuals derived from multiple occurrences, variations and aliases
  • As much as 30 years of address history
  • Over 20 million input records processed per hour

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