Smart interactive marketing begins with the right technology solution. Enabled by Blaze Advisor™ business rules management system, and deploying a flexible web services architecture, Marketing Decision Manager allows marketing organizations to take full control of their consumer interactions across all channels and customer touchpoints. Learn how Marketing Decision Manager can help you capitalize on your mountains of consumer data while catapulting your interactive marketing activities to higher levels of efficiency and effectiveness.
Some of the world’s largest marketers and most preeminent brands are already using Marketing Decision Manager as the core enabler of their direct-to-consumer marketing programs.
Marketing Decision Manager provides an end-to-end solution for capturing, integrating and enhancing customer data, determining the best matches amongst prospects, offerings and channels, and delivering the messages and offers that are sure to elicit the most favorable results.
When it comes to selecting a next-generation interactive marketing solution that creates uncommon business value, Marketing Decision Manager is the only real choice. Following are just a few of the reasons:
- Execute personalized, relevant offers. Use the consumer interactions of your website and the consumer data you collected, together with the power of Fair Isaac analytics, to provide personalized offers and experiences during these interactions. Direct “elite” consumers to special pages on your website, provide relevant website content based on a consumer’s segment or other attributes, or offer them a coupon or points based on their profile and the context of the interaction. With MDM, you can request a marketing action at any point through a specific interface.
- Reduce the time and cost of getting new interactive ideas to market. No longer does the marketing strategist or brand manager need to find resources within an already over-loaded IT organization to implement changes to business rules for a new promotion, a new survey or a new user experience. With a few clicks of a mouse, you can change, add or delete rules, and deploy them into production for immediate impact. Since MDM provides both the data collection capability and the decision execution capability, you don’t need to acquire additional data. You can start immediately building those relationships online.
- Provide dynamically-configurable registration and login services for your websites. MDM allows the marketing strategist to easily configure the consumer’s online experience, including the management of registration information and the secure authentication of online users. MDM also supports Short Message Service (SMS) as an interface type, and any channel that can be directed to integrate with industry-standard web services.
- Optimize the data you collect from your consumers. With MDM, you can design and deploy planned survey strategies that respond dynamically to the individual consumer, so that you can make every interaction count to develop further insight and provide ever more relevant experiences to your consumers. You can control the frequency and nature of the questions you ask. You can dynamically manage the balance between leveraging the interactions and overloading your consumers, and you can reward those consumers with points, sweepstake entries, instant wins and other awards.
- Provide a point-based loyalty tracking solution to your consumers. MDM provides functions to support offline to online conversions of code redemption into points (providing measurable sales impact assessment), and the “spending” of points for prizes and other rewards. With MDM, you can also instantiate a “Refer-A-Friend” program to encourage consumers to get their friends involved, and reward sign-ups with points and other prizes.
- Integrate with promotional incentives including sweepstakes and electronic coupons. MDM can be integrated with leading providers of instant win, sweepstakes and other incentive programs, while providing you with control over the terms of entry and qualification. MDM also integrates with electronic coupon providers to support a highly measurable purchase incentive program via targeted and relevant coupons. With closed loop reporting you can monitor the success of your approach, and make rapid changes to the business rules that drive outcomes.
- Maintain consent to current privacy policies and terms & conditions. Managing consumers’ understanding of privacy policies and terms and conditions has become a critical part of any online marketing strategy. By tracking consent, and allowing you to dynamically present new requests, MDM supports your need to carefully manage the balance between developing online relationships and tracking adherence to corporate and legislative privacy guidelines.
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