Products & Services: MarketSmart Decision System

Fair Isaac MarketSmart Decision System® is a multi-channel campaign management solution that uses data and analytics to rapidly design, test and execute strategies, learn from results, and inject learning into the next campaign.

Unleash the power of data, analytics and decisioning across all your marketing channels

In crowded markets with competitors jostling for customers, those marketers who draw out the most insight from their data—and act on it quickest—have  the advantage. Fair Isaac MarketSmart Decision System enables financial companies, retailers, insurers, pharmaceutical companies and telecom carriers to unify customer data from multiple sources and rapidly analyze it using advanced mathematical techniques that accurately predict behavior and precisely segment populations. Integrated strategy design and decision execution help you make optimized offers across mail, email, Web, inbound/outbound telemarketing, branches, dealers and other outlets for precision marketing segmentation. Your marketing velocity increases as you rapidly test dozens of “what if” scenarios, roll out the best performers across multiple channels in a matter of hours and capture results to enrich your data and boost performance next time. Every marketing campaign becomes that much smarter.        

How and why it works...

Fair Isaac MarketSmart Decision System is an ASP-based solution that brings the unique mix of capabilities you need together into one manageable system. You can start with campaign basics, such as list matching and data appending. As needs arise, build out your solution incrementally to include various types of data marts, email permission marketing, real-time prescreened offers through point-of-sale and point-of-service channels, transaction analytics, and a variety of advanced technologies for understanding customer preferences motivations. The system’s closed-loop architecture captures data from out-of-market and in-market campaign results for future analysis and decision making. Customer data integration within MarketSmart is provided by SmartLink® customer data integration service.

Choose the version of MarketSmart Decision System that meets your needs:

• Fair Isaac MarketSmart Decision System Solution for Acquisitions is enabling credit card companies to achieve response rates 60% higher than industry average. The customer relations management solution, which uses two rapid-cycle recursive learning loops (one out-of-market, the other in-market), sharply improves the ability of issuers to recognize changing market conditions and outmaneuver competitors.
• Fair Isaac MarketSmart Retail Marketing Solution helps retailers discover who is shopping in their stores and understand their buying behaviors and preferences. The precision marketing solution can match transaction data with demographic information and external marketing databases. It includes comprehensive strategy design and execution to rapidly implement marketing programs based on data insights.

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