What's the single best strategy for making a critical customer decision? Strategy Science opens up new sources of value for business by expanding the application of analytics beyond predictions to the design of your decision strategy.
With Strategy Science, you leap ahead to better performance, and continue to learn more, at a faster pace, than your competitors.
While predictive analytics determine the likelihood of certain types of prospect or customer behavior, Strategy Science determines the best strategy for making a decision based on these predictions. Fair Isaac has unparalleled experience modeling decisions. Today our strategy optimization methodology is unmatched in the industry, and so are the results being achieved by our customers.
Our Strategy Science team uses Decision Optimizer software along with a precise, data-guided methodology to model and optimize how you make decisions. Complex decisioning strategies can incorporate any number of predictive models while balancing multiple business objectives (including competing objectives from various departments) and resource constraints, and even accounting for ranges of uncertainty.
Project deliverables include the optimized strategy as well as the decision model preconfigured into Decision Optimizer software. Fair Isaac experts use Decision Optimizer’s visualization tools to explore and understand the recommended best strategy. By adjusting variables, forecasted outcomes and ranges of uncertainty, and running rapid simulations, they can see the interactions of tradeoffs and test the sensitivity of the “levers” that connect these elements with your ultimate business goal. With the ability to run hundreds of these simulations within a very short period, they can explore many more possibilities than would otherwise be practical.
Subsequently, as new data and decision outcomes are captured, they can use the preconfigured application to generate new optimized strategies and to continue gaining deeper insights into the business.
Strategy Science and Decision Optimizer are both part of the Fair Isaac Enterprise Decision Manager suite of software and services. They can also be purchased separately.
You can also give your internal modelers immediate access to the technologies, methodologies and knowledge behind Strategy Science through Fair Isaac's Strategy Science Framework. This analytic offering is designed specifically to help internal modeling teams overcome the key challenges to decision modeling: developing the specialized skill and knowledge; having optimization software; and creating the necessary infrastructure and modeling development processes. Strategy Science Framework can give your modeling teams a one- to three-year time-to-market advantage in developing and deploying optimized strategies.
Sample of results from Strategy Science engagements:
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