A scientific approach to decisions is reshaping the yield curve in pharmaceutical sales and marketing. Fair Isaac is a leader in the use of analytic insights, marketing decisioning, strategy and cross-channel operations management to improve business effectiveness and performance.
Fair Isaac provides comprehensive solutions for precise, data-driven strategic and operational decision-making in pharmaceutical sales and marketing:
Fair Isaac Precision Marketing Manager
Fair Isaac Precision Marketing Manager is a best-in-class, multi-channel direct marketing platform that increases sales and reduces costs. It incorporates analytics to predict customer potential and precisely target the best strategies for achieving sales and marketing objectives. Business-rules-driven channel and campaign management capabilities orchestrate contacts with high-potential prospects and help you evaluate results and achieve continual improvement.
Marketing to consumers.
Direct-to-consumer marketing is more effective and less expensive when done in a consumer-centric manner and managed from a centralized point of control. Precision Marketing Manager provides the business-rules-driven control and flexibility you need to coordinate a comprehensive relationship marketing effort for each customer while handling the complexity of brand-specific acquisition, compliance and persistency campaigns. Analytics are used for general customer insights as well as for precise targeting within specific campaigns. Marketing results can be tracked by channel, cost-per lead and conversions.
Marketing to healthcare professionals.
Marketing to healthcare practitioners also benefits from building a unified view of the healthcare professional, spanning all channels and using analytics to better target campaigns. Instead of applying the same promotional strategy to all professionals, you can predict which prescribers will change their behaviors in response to combinations of promotional resources, then allocate investments accordingly.
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State Compliance Decision Management
Fair Isaac helps you ensure compliance with new and changing regulations across all states. Achieve regulatory compliance with current and future state-level reporting requirements by evolving from a retrospective focus of "what did we spend?" to a more predictive "how and where should we spend?" Using the Fair Isaac® Blaze Advisor system, the world's leading business rules management system (BRMS), you gain agility by implementing and enforcing public policy changes quickly and accurately. Because business users make these changes themselves, without need for IT assistance, you accelerate not only development, but reporting, thereby reducing the time, cost and complexity of managing healthcare professional spend.
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Fair Isaac® Analytic Services
Our analytics teams can help you sharpen your customer insights and predict customer behavior through custom or expert models. These models can be implemented by business users directly into rules-driven strategies and automated decisioning processes without need for programming.
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Fair Isaac® Custom Decision Optimization
Our optimization experts can help you mathematically determine the best strategy for achieving your objectives (e.g., maximize profits or minimize costs) under your specific constraints. In hundreds of successful engagements, we've helped companies pinpoint the optimal actions at the individual customer level for achieving higher level (e.g., campaign, brand, corporate) goals.
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