Fair Isaac enhances the ability of retailers and manufacturers alike to turn customer insight into more effective marketing efforts and stronger customer relationships. With the ability to predict purchase behavior over time, Fair Isaac's solutions reveal affinities between the products that customers buy, as well as the context in which they buy them.
With greater insight into individual customers, and the ability to translate high-level strategies into consistent decisions across large and complex organizations, manufacturers can better plan and execute marketing and promotional campaigns, and retailers can optimize marketing, merchandising and credit/risk decisions. 50% of the top US retailers rely upon Fair Isaac's solutions to build high-value relationships with their customers.
Marketing
Featured Success Story
Best Buy Plugs into the power of customer centricity
Featured White Paper
A Five-Point Plan for Rewiring Your Decisions
Fair Isaac® Retail Action Manager
Fair Isaac Retail Action Manager is a marketing decision application that predicts individual customer propensities across multiple products over time, maximizing the effectiveness of sales, merchandising and promotional efforts for manufacturers and retailers.
Learn moreFair Isaac® Precision Marketing Manager
Fair Isaac Precision Marketing Manager is an advanced, multi-channel direct marketing platform that increases sales revenue by targeting customers with cost-effective, timely and relevant campaigns.
Learn moreFair Isaac® Contact Builder
Fair Isaac Contact Builder merges customer data captured at point-of-sale with over 400 million US consumer records, to identify individual customers based on incomplete data such as debit card, credit card and check transactions.
Learn moreFair Isaac® Customer Data Integration
Fair Isaac Customer Data Integration matches disparate and inconsistent customer data from multiple locations to create a single master file of identifiable customers using a referential database with over 1600 third party sources.
Learn moreFair Isaac® Analytics and Consulting Services
Fair Isaac combines expertise in analytics with deep industry domain knowledge to develop custom models for marketing, customer segmentation and risk profiles. We offer consulting services that enhance marketing, merchandising and risk decisions for retailers and manufacturers.
Learn moreMerchandising
Fair Isaac® Precision Marketing Manager
Fair Isaac Precision Marketing Manager is a comprehensive platform that provides retailers and manufacturers with more detailed, accurate, and relevant customer information, enabling smarter decisions for merchandising and campaign planning.
Learn moreFair Isaac® Retail Action Manager
Fair Isaac Retail Action Manager is a marketing decision application that predicts individual customer propensities across multiple products over time, maximizing the effectiveness of sales, merchandising and promotional efforts for manufacturers and retailers.
Learn moreFair Isaac® Analytics and Consulting Services
Fair Isaac combines expertise in analytics with deep industry domain knowledge to develop custom models for marketing, customer segmentation and risk profiles. We offer consulting services, organized into customized engagements to enhance marketing, merchandising and risk decisioning for retailers and manufacturers.
Learn moreFinancing and Credit Programs
Featured Success Story
Dell Financial Services creates a Universal Decision Engine
Fair Isaac® Precision Marketing Manager
Fair Isaac Precision Marketing Manager is an advanced, multi-channel direct marketing platform that helps retailers customize credit offers to profitably acquire new customers.
Learn moreTRIAD® adaptive control system
TRIAD® adaptive control system is the leading credit portfolio management solution, enabling retailers to retain the best customers, increase fee and interest income, and minimize delinquencies.
Learn moreFair Isaac® Debt Manager™ solution
Fair Isaac Debt Manager™ is a complete collections and recovery solution that enables retailers to minimize charge-offs by more effectively focusing collection efforts on the obligations that are most recoverable.
Learn moreFair Isaac Falcon® Fraud Manager
Fair Isaac Falcon® Fraud Manager is the most accurate and comprehensive solution for detecting fraud associated with payment card transactions. Retail-specific editions of Falcon have been configured to readily address issues including online or card not present activities.
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See more solutions for credit programs
Retail Fraud
Falcon® Fraud Manager for Merchants
As online sales become a larger percentage of overall sales, card not present fraud has become an increasing source of losses for retailers. Falcon® Fraud Manager for Merchants uses advanced analytics to detect and prevent fraud associated with online or card not present activities.
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